The Short variation: whether it is hosting quarterly hack-a-thons, having organization ski retreats, creating intuitive functions, or holding in-office pleased many hours, the folks at have discovered an ideal balance between working hard and playing difficult — and it’s really paid. Since the 2003 launch, this Vancouver-based business has gone from getting a one-person start-up and a fresh name within the dating business to a group of 75 imaginative people and one really effective sites of its sort.


It would be great to own a career where you are able to generate revolutionary products which have an actual effect on some people’s physical lives, discover new things on a daily basis, plus go bobsledding with work colleagues just who’re just like your best friends.

At PlentyOfFish, that is precisely what the team reaches do.

Founded in 2003 and fearlessly led by online business person Markus Frind, POF has actually always had a hardworking mindset, commitment to its users, and unique company tradition. And all of which has had cemented your website among the greatest and largest within the matchmaking area — with 100 million registered users and 50,000 new singles joining each and every day.

To obtain some exclusive ideas and personal stories about life at PlentyOfFish, we spoke with three veteran staff members from three different departments — PR management Shannon Smith, VP of income Optimization Kim Kaplan, and Director of Engineering Chris Simpson.

A varied & Talented Team of 75 has various Skills on Table

From marketing and advertising to company to tech to HR, the divisions at POF are simply since various since the men and women. Shannon (exactly who began as a customer solution representative this year and quickly moved doing PR manager) mentioned while there’s not a typical brand of PlentyOfFish staff member, the primary circumstances they have in keeping tend to be their own appealing personalities and drive to usually get good at the things they’re doing.

«It really is an entire mixture of different people, and it’s really fascinating to see how good everybody will get along,» she mentioned.

Irrespective the person you speak with, whether they’ve been there for 10 years or 10 times, it is the understanding workers get from getting together with plenty distinctive individuals thatis the concealed gem on the company.

«you will find issues simply know as you’ve been with us or because you’ve experimented with it or perhaps you bear in mind a conversation — you can’t show that,» stated Kim, VP of Revenue Optimization.

And maybe that’s what Kim has actually loved the essential — understanding through the assortment of individuals who’ve are available aboard.

«using the services of Markus and everyone throughout the last a long period has-been perhaps one of the most incredible experiences,» she mentioned.

The Optimization Folks Interpret affiliate attitude to enhance Their unique Processes

Kim, who is already been utilizing the business for more than seven decades, came across Markus through shared pals and signed up with the POF staff whenever there were merely several men and women on staff.

Regarding day-to-day existence, Kim along with her group are the go-tos for viewing data, examining trends, and figuring out what is actually creating changes in user behavior. A huge component of their job is A/B testing — contrasting details like page designs, material, featuring observe what exactly is executing much better and in which there is space for improvement.

«That’s been all of our focus within the last a couple of years — split testing item changes and scaling that out, but typically we view our figures and make certain we’re consistently relocating an optimistic way in regards to our key metrics. That’s been a vital to our success,» she said.

Designers incorporate Their Unique Expertise to Make the Site practical & Instinctive

On the technical aspect, Director of Engineering Chris came on 5 years ago and has now played a significant character in raising the website’s smartphone programs and increasing that particular group to 45 powerful. They all have actually their own specialties (age.g., iPhone vs. Android expertise) and make use of those abilities in order to make an optimistic affect the consumer experience everyday.

«we try to keep a hands-on method. My personal day typically is made of working with individuals and helping them establish functions without producing some significant fall inside our revenue numbers or change for the people,» he stated.

One of the techy activities the complete business gets tangled up in that is away from field for many of these — however contributes too much to the business development — could be the quarterly hack-a-thon. For 2 days staff members, whether they’re tech-savvy or perhaps not, are encouraged to develop prototypes of attributes and tools they are planning to apply on the website.

«very often those projects go directly into production or they can be the motivation for future attributes, and that allows people take pleasure in creativeness and attempt anything out they’ven’t attempted before,» Chris stated. «That’s a really important aspect that helps to keep the society friendly and creative.»

Office-Wide Activities develop Camaraderie & Establish the POF Brand

The common 9-5, cubicle workplace is actually slowly perishing out — getting changed by one that improves production, promotes work colleagues to arrive at know one another, and causes more content individuals. And this is another facet PlentyOfFish excels at.

An Open-Office Concept Creates a Fun & Inviting Atmosphere

The unbeatable company culture at POF is actually right reflected in the workplace setup — a massive open plan where everyone shuffles their seats around every couple of months in order to spark creativeness and make use of different divisions.

There are plenty of summit rooms — all with spectacular views in the Pacific Ocean and mountains that surround Vancouver — for larger meetings. There is the Aquarium region, and that’s a residential area room with bean handbags for people taking care of their particular notebook computers and all-hands conferences for discussing organization objectives and market events.

As well as there is a totally stocked drink and treat bar and 4 p.m. pleased several hours every monday — that allow staff to fairly share exactly what tasks they may be doing, week-end plans, or other things that fosters connections.

«It’s a really team-oriented atmosphere,» Shannon mentioned.

Kim included this form of environment is especially good for staffers who happen to be fresh to Vancouver and alson’t developed a great group of friends however.

«together with the men and women it works with, they have produced deep bonds, that we think is priceless,» she mentioned. «a key values is actually relationships, plus it goes beyond the connections we generate on the webpage and the men and women we connect on a day-to-day foundation, also toward connections we establish internally among our very own team.»

Yearly Team-Building Outings Turn Colleagues Into Family

To get staff members from the office and associated with one another various other techniques besides work, PlentyOfFish holds at least two company retreats per year, with activities like ziplining, wine sampling, and scavenger hunts. The most up-to-date any occured at Whistler Mountain, where workers spent two days snowboarding, eating and ingesting, and playing team-building video games.

And while these events get «notoriously rowdy» and aggressive, the companionship among everybody else of these vacations together is an important element to building powerful and trustworthy relationships in both and out of the office.

«i acquired clotheslined by a co-workers onetime. You variety of sabotage each other but in an enjoyable, playful way,» Kim joked. «I can’t tell you exactly what a big change it makes for that quality time with your colleagues outside that everyday work scenario.»

Chris continued to state that they consider both children, even while the business is growing, which includes created a communicative environment that’s casual but professional.

«do not have most principles. We do not have set instances ahead in and then leave work, and no person wears a suit. Therefore we like it by doing this,» the guy said. «everyone is actually encouraged to ask questions. Some ideas may come from any corner for the company. That is the part i must say i treasure and want to keep.»

This «work tirelessly, Gamble complex» Mentality Fosters Progress

At any business, you’re frequently gonna be faced with challenges, along with the POF group having those tight-knit ties, they are able to efficiently conform to any circumstance and over come barriers with each other.

«i believe this really is important that you discuss securities so you can navigate and get over any obstacle as a team in the place of individually,» Kim stated. «you can get honest discussions and, after your day, share your views with each other.»

From Chris’ perspective, this means every person, specially their fellow techies, can transform guidelines if necessary without missing a defeat.

«When someone’s been working hard on a particular function and in addition we decide to proceed to something else, if every person’s on the same group and you are interacting, that is okay. We are capable react well,» the guy mentioned. «no body’s really protective in what they actually do and their work, so there are no keys plus it means we can go quickly and adapt quickly.»

A People-Centered Focus results in significant Milestones for Everyone

While many individuals have actually a self-serving outlook at their particular place of work, at PlentyOfFish a triumph for example individual or one section is a triumph for the whole organization. Shannon, Kim, and Chris were actually compassionate adequate to discuss several of a common successes.

For Shannon, it came in 2013, whenever POF shocked two which came across on the site with $100,000 to visit toward their own dream wedding.

«its great to focus for a site that has an effect on the entire world we inhabit a great deal. You don’t always can notice effects your projects has on people, therefore to be able to see this pair enjoy and knowing that we brought all of them together really was unique,» she mentioned.

Attaining the 100 million subscribed member tag and introducing your website’s now-leading smartphone applications are a couple of times that may go lower in PlentyOfFish history for Kim.

«We became one of the first in the online dating market to cultivate mobile apps as well as rev up our game and turn the top programs during the software shop for online dating. That has been the not known therefore we successfully navigated that,» she mentioned.

Chris is very pleased with many things folks do not see that typically, like staff holding on their own accountable for their duties every day — learning what realy works and how much doesn’t and using that to future tasks (for your development group specifically, you will find TVs that flow this site real time and show real time metrics).

«we are able to access problems right it occurs, and in addition we can deal with it and predict problems in certain places and make sure we’re in front of the online game,» the guy said.

Last Thoughts

With the modern functions and resources, devotion to its members, and friendly character, PlentyOfFish is performing big situations for singles therefore the dating sector overall. And it’s really fantastic to see people behind this site are just as enjoyable and down-to-earth once we expected. We have highlighted just a few of their particular stories right here, but POF provides books memories to generally share and create, and then we are unable to hold off to learn all of them.